Objective

To visually and strategically map out the customer experience for internal and external communication, while launching a brand-aligned, immersive content ecosystem across digital platforms. This included building a strong social media presence, developing custom assets that tell a cohesive brand story, and pinpointing where customer engagement could drop off in the sales journey. The goal was to elevate brand clarity, improve retention, and prepare scalable assets for future campaigns — including motion, animation, and video.

Key Deliverables

• Customer Journey Booklet
  Created a visually engaging, animation-ready booklet using custom vector illustrations and icons to clearly map out each stage of the customer experience. These assets were built for cross-platform use—extending seamlessly across web, print, social, and video.
  
  

• Social Content Strategy (30 Days)
  Developed a complete, channel-specific content calendar aligned with the customer journey. The strategy ensured consistent messaging, reinforced brand voice, and encouraged audience engagement at every stage of interaction.
  
  

• Custom Graphics for Sales Journey
  Designed visuals to identify potential drop-off points in the sales funnel. These graphics serve as diagnostic tools, helping uncover areas of customer disengagement for targeted improvement.
  
  

• Flexible, Multi-Platform Design Assets
  Delivered all visual assets with built-in flexibility—ready for motion design, animation, or interactive use across digital channels. Graphics maintain visual consistency while allowing room for brand evolution.
  
  

• Branding Support
  Curated a distinct palette, type system, and visual hierarchy to ensure every output—digital or print—conveyed a unified, high-impact brand presence.
  
  

• Optimized Layout & Design Principles
  Applied meticulous layout structuring, alignment techniques, and color strategy for intuitive readability and visual appeal, resulting in a clean, easy-to-follow experience.

  Brand Identity & Voice

  As part of the initiative, we established a distinctive brand voice that communicates clarity, confidence, and innovation. We positioned KNGHT as a strategic powerhouse—bold, modern, and relentlessly customer-focused. The visual identity reflected this narrative through strong typography, intuitive layouts, and color choices that emphasize precision and adaptability. Tone guidelines were also developed for content creation and customer engagement, ensuring that messaging resonates across every touchpoint.