Elite Countertops Case Study | Branding & Website Design

Results & Impact

75% Increase in Web Traffic: Improved site performance and SEO ranking resulted in a notable surge in organic traffic.
Enhanced Brand Perception: Customers praised the new sleek, modern brand identity that resonated with their high-end clientele.
25% Higher Conversion Rates: Clear CTAs and improved user flow guided more inquiries and conversions.
Social Media Growth: Branded video content and consistent social posting attracted a larger audience and scaled engagement by 60%

Objective

To completely revamp Elite Countertops' brand and online presence, aligning their digital identity with their premium service offerings. The goal was to:
• ˝Create a sleek, professional brand that conveys quality and expertise.
• Develop a user-centric, responsive website to improve conversions.
• Integrate social media channels with branded visuals and consistent messaging.
• Launch a digital rebrand with engaging multimedia content to boost visibility.

Key Deliverables

• Branding & Visual identity • Custom Web Design Concepts • Responsive Web Development • Content Creation • Copywriting • Ux/Ui • Photo Edits • Video Header

• Imagery & Visual Assets • SEO Optimization • Social Media Integration • Meta Suite • Contact Forms • Calls-to-Action • Testing & Launch • Post-Launch Support

Branding & Visual Identity

• New Logo & Color Palette: Modernized and sophisticated, the new logo captured the craftsmanship and elegance that Elite Countertops embodies.

• Typography & Style: A clean, modern, bold typeface paired with rich earthy tones to reflect natural stone materials.

• Branded Collateral: Custom business cards and embroidered merchandise to strengthen the company’s brand image in person and online

Elite Countertops website design pages on display by Roxanne Kozak and David Penny

Elite Countertops is a high-end custom countertop company specializing in luxury surfaces, offering precision craftsmanship and top-tier materials. Despite their exceptional work, their previous online image was outdated and did not reflect the sophistication and style of their services. They approached us seeking a complete rebrand and digital transformation to align their online presence with their reputation for quality.

Role

UX/UI Designer, Branding

Industry

Construction

Duration

2 months

Role

UX/UI Design Branding

Industry

Construction

Duration

2 months

Elite Countertops Rebrand & Digital Transformation

Objective

Key Deliverables

• Branding & Visual identity • Custom Web Design Concepts • Responsive Web Development • Content Creation • Copywriting • Ux/Ui • Photo Edits • Video Header

• Imagery & Visual Assets • SEO Optimization • Social Media Integration • Meta Suite • Contact Forms • Calls-to-Action • Testing & Launch • Post-Launch Support

Branding & Visual Identity

Social Media Ads

Cyber Monday Motion Campaign: Designed and animated short-form video ads built around the new brand identity — bold typography, earthy tones, and quick-cut countertop transformations timed to catch high-intent shoppers during peak sale traffic.
Pre-Christmas Seasonal Push: A follow-up motion series positioned Elite Countertops as a premium gifting and home-upgrade choice ahead of the holidays, reinforcing the sleek new brand across Instagram and Meta placements.
Consistent Visual System: Every ad pulled from the same logo, palette, and typography built during the rebrand — so paid social felt like a natural extension of the website rather than a separate campaign.
Conversions: Generated 15 qualified leads over the holiday campaign period.

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Website Designed By Roxanne Kozak

Contact
(416)520-1205
roxanne@roxandpixels.com

Connect through Contra

Quick Pixels

Social Media Ads

Cyber Monday Motion Campaign: Designed and animated short-form video ads built around the new brand identity — bold typography, earthy tones, and quick-cut countertop transformations timed to catch high-intent shoppers during peak sale traffic.
Pre-Christmas Seasonal Push: A follow-up motion series positioned Elite Countertops as a premium gifting and home-upgrade choice ahead of the holidays, reinforcing the sleek new brand across Instagram and Meta placements.
Consistent Visual System: Every ad pulled from the same logo, palette, and typography built during the rebrand — so paid social felt like a natural extension of the website rather than a separate campaign.
Conversions: Generated 15 qualified leads over the holiday campaign period.