Objective

• To build and grow a multi-platform brand that elevates coloring from a casual hobby to a meaningful, marketable experience. The goal was to design a wide range of thematic coloring books for all ages, develop compelling merchandise, and implement a content and marketing strategy that could scale across Amazon, Shopify, and social media. The challenge included integrating AI into the design process, enhancing user experience through A+ content, and developing a visual identity system that speaks to diverse audiences around the world.

Key Deliverables

Creative Direction & Book Design

• Designed full front/back covers and interior pages for 15+ themed coloring books, including multicultural, whimsical, fantasy, and educational collections.

• Led the creative direction across all design elements—from layout and color palettes to visual storytelling and merchandise translation.

A Plus Content

• Created A+ content for Amazon listings, including custom graphics, book previews, product features, and compelling narratives.

• Developed mockups for all volumes to enhance brand presence across e-commerce platforms.

Social Media Strategy & Reels

• Designed and executed a full social media strategy with short-form video reels to promote collections like African Queen, Kawaii Saurs, Ukraine’s Ravished by War, and Enchanted Princesses Around the World.

• Built engagement through character-driven visuals and curated storytelling that aligned with each collection’s purpose.

Merchandise & Mockups

• Created over 100+ mockups using AI and Photoshop for use on Shopify and Amazon.

• Extended each book theme into merchandise like mugs, t-shirts, tote bags, blankets, phone cases, and wall art—building a cohesive visual universe.

• Notable collections with multi-volume merchandise lines:

  • Whimsical Mushrooms (4 volumes)

  • Zenderland Creatures & Forest (4 volumes each)

  • Mushroom Forest (4 volumes)

  • Kawaii Mushrooms (4 volumes)

  • Kawaii Saurs, African Queen, Princesses Around the World, Ukraine, Love’s Melody, Heart Strings, Happy Hearts (1 volume each)

AI Integration

• Utilized Midjourney AI to ideate and accelerate illustration and mockup development.

• Refined AI outputs through Photoshop to ensure design integrity and print-ready quality.

Educational & Cultural Storytelling

• Wrote and designed historically rich pages for Ukraine's Ravished by War, combining art, facts, and emotional storytelling for intergenerational appeal.

• Enchanted Princesses Around the World and African Queen offered cultural representation in an imaginative, accessible format.

  Brand Identity & Voice

  Art Colouring is an independent creative startup built to inspire imagination and inclusivity through thoughtfully designed coloring books and merchandise. With a bold yet playful aesthetic, the brand celebrates diversity, culture, fantasy, and mindfulness—inviting users of all ages to reconnect with their creative side. From AI-assisted workflows to intricate hand-crafted illustrations, Art Colouring merges innovation with storytelling, building an immersive artistic experience that resonates with both children and adults. The brand voice is vibrant, culturally aware, emotionally intelligent, and rooted in the belief that creativity is for everyone.