Results & Impact
Strong Early Engagement: A single social post running just 1 to 2 days generated 6 leads from 320 reach, an early signal that the brand and content were resonating and converting.
Reach Beyond the Service Area: Leads came in even from outside the originally targeted service area, showing the content was traveling further than expected.
Objective
To build a warm, trustworthy, and instantly recognizable brand for an independent dog walker, trainer, and overnight sitter, one that could stand out on social media while conveying the reliability and care pet owners look for when handing over the keys to their home and the wellbeing of their animals. The goal was to design a complete visual identity, document it in a brand guide for consistent use across platforms, and translate that identity into ready to post social content, paid ad creative, and print materials that could drive local leads.
Key Deliverables
Brand Identity & Guide
Designed a full brand identity, including logo, color palette, typography, and voice, for an independent dog walker, trainer, and overnight sitter service.
Built out a brand book and style guide to keep social media, print, and ad creative consistent across every touchpoint.
Social Media Strategy & Content
Created and populated the brand's Instagram (@firstmate.homepetcare) and Facebook presence with on brand posts.
Designed paid social ad creative to expand reach beyond the immediate service area.
Print & Promotional Materials
Designed flyers and posters for local promotion.
Created a custom business card to round out the brand's in person presence.
Brand Identity & Voice
FirstMate Home+Petcare is built on a warm, playful, and professional voice, friendly enough to feel like a trusted neighbor and polished enough to earn confidence from pet owners handing over their home and their animals' care. The brand balances approachability with reliability, so every post, ad, and printed piece feels personal without losing credibility.
First Mate Home + Petcare is an independent dog walking, training, and overnight sitting service built around trust, warmth, and reliability. As a new business entering a crowded local market, it needed a brand and online presence strong enough to earn the confidence of pet owners from the very first impression. The service came to us seeking a full brand identity and digital presence, one that could feel personal and approachable while still reading as professional and dependable.
Role
Brand Design, , Marketing
Book Design,
E-Commerce, Marketing
Industry
Pet care: Dogwalking/
Sitting/Training
Duration
6 months
First Mate Home + Petcare: Complete Brand Design, Social Media Marketing
& Print
Other projects
Contact
(416)520-1205
roxanne@roxandpixels.com
Contact
(416)520-1205
roxanne@roxandpixels.com
Results & Impact
Strong Early Engagement: A single social post running just 1 to 2 days generated 6 leads from 320 reach, an early signal that the brand and content were resonating and converting.
Reach Beyond the Service Area: Leads came in even from outside the originally targeted service area, showing the content was traveling further than expected.
Objective
To build a warm, trustworthy, and instantly recognizable brand for an independent dog walker, trainer, and overnight sitter, one that could stand out on social media while conveying the reliability and care pet owners look for when handing over the keys to their home and the wellbeing of their animals. The goal was to design a complete visual identity, document it in a brand guide for consistent use across platforms, and translate that identity into ready to post social content, paid ad creative, and print materials that could drive local leads.
Key Deliverables
Brand Identity & Guide
Designed a full brand identity, including logo, color palette, typography, and voice, for an independent dog walker, trainer, and overnight sitter service.
Built out a brand book and style guide to keep social media, print, and ad creative consistent across every touchpoint.
Social Media Strategy & Content
Created and populated the brand's Instagram (@firstmate.homepetcare) and Facebook presence with on brand posts.
Designed paid social ad creative to expand reach beyond the immediate service area.
Print & Promotional Materials
Designed flyers and posters for local promotion.
Created a custom business card to round out the brand's in person presence.
Brand Identity & Voice
FirstMate Home+Petcare is built on a warm, playful, and professional voice, friendly enough to feel like a trusted neighbor and polished enough to earn confidence from pet owners handing over their home and their animals' care. The brand balances approachability with reliability, so every post, ad, and printed piece feels personal without losing credibility.
First Mate Home + Petcare is an independent dog walking, training, and overnight sitting service built around trust, warmth, and reliability. As a new business entering a crowded local market, it needed a brand and online presence strong enough to earn the confidence of pet owners from the very first impression. The service came to us seeking a full brand identity and digital presence, one that could feel personal and approachable while still reading as professional and dependable.
First Mate Home + Petcare: Complete Brand Design, Social Media Marketing
& Print
Role
Book Design E-Commerce Marketing
Industry
Pet care: Dogwalking/
Sitting/Training
Duration
6 months
Other projects
Contact
(416)520-1205
roxanne@roxandpixels.com