Results & Impact
75% Increase in Web Traffic: Improved site performance and SEO ranking resulted in a notable surge in organic traffic.
Enhanced Brand Perception: Customers praised the new sleek, modern brand identity that resonated with their high-end clientele.
25% Higher Conversion Rates: Clear CTAs and improved user flow guided more inquiries and conversions.
Social Media Growth: Branded video content and consistent social posting attracted a larger audience and scaled engagement by 60%
Results & Impact
75% Increase in Web Traffic: Improved site performance and SEO ranking resulted in a notable surge in organic traffic.
Enhanced Brand Perception: Customers praised the new sleek, modern brand identity that resonated with their high-end clientele.
25% Higher Conversion Rates: Clear CTAs and improved user flow guided more inquiries and conversions.
Social Media Growth: Branded video content and consistent social posting attracted a larger audience and scaled engagement by 60%
Results & Impact
75% Increase in Web Traffic: Improved site performance and SEO ranking resulted in a notable surge in organic traffic.
Enhanced Brand Perception: Customers praised the new sleek, modern brand identity that resonated with their high-end clientele.
25% Higher Conversion Rates: Clear CTAs and improved user flow guided more inquiries and conversions.
Social Media Growth: Branded video content and consistent social posting attracted a larger audience and scaled engagement by 60%
Objective
To completely revamp Elite Countertops' brand and online presence, aligning their digital identity with their premium service offerings. The goal was to:
• ˝Create a sleek, professional brand that conveys quality and expertise.
• Develop a user-centric, responsive website to improve conversions.
• Integrate social media channels with branded visuals and consistent messaging.
• Launch a digital rebrand with engaging multimedia content to boost visibility.
Key Deliverables
• Branding & Visual identity • Custom Web Design Concepts • Responsive Web Development • Content Creation • Copywriting • Ux/Ui • Photo Edits • Video Header
• Imagery & Visual Assets • SEO Optimization • Social Media Integration • Meta Suite • Contact Forms • Calls-to-Action • Testing & Launch • Post-Launch Support
Branding & Visual Identity
• New Logo & Color Palette: Modernized and sophisticated, the new logo captured the craftsmanship and elegance that Elite Countertops embodies.
• Typography & Style: A clean, modern, bold typeface paired with rich earthy tones to reflect natural stone materials.
• Branded Collateral: Custom business cards and embroidered merchandise to strengthen the company’s brand image in person and online
Art Colouring is a creative startup reimagining the colouring experience for all ages through thoughtfully designed books and merchandise. Born from a desire to offer more engaging, age appropriate designs for adults and inclusive themes that inspire children of all backgrounds. Art Colouring blends storytelling, culture, and creativity into every product. From heritage inspired illustrations to the launch of the diverse Dress Colouring line, they partnered with us to build a bold, modern brand. We supported their full launch with book design, e-commerce setup across Shopify and Amazon, merchandise development, and content marketing that positioned them for long-term growth.
Role
UX/UI Designer, Branding
Industry
Construction
Duration
2 months
Elite Countertops Rebrand & Digital Transformation
© 2025 Rox & Pixels. All rights reserved.
Website Designed By Roxanne Kozak
Other projects
Contact
(416)520-1205
roxanne@roxandpixels.com
Contact
(416)520-1205
roxanne@roxandpixels.com
Contact
(416)520-1205
roxanne@roxandpixels.com
Other projects
© 2025 Rox & Pixels. All rights reserved.
Website Designed By Roxanne Kozak
© 2025 Rox & Pixels. All rights reserved.
Website Designed By Roxanne Kozak
© 2025 Rox & Pixels. All rights reserved.
Website Designed By Roxanne Kozak
Contact
(416)520-1205
roxanne@roxandpixels.com
Contact
(416)520-1205
roxanne@roxandpixels.com
Results & Impact
75% Increase in Web Traffic: Improved site performance and SEO ranking resulted in a notable surge in organic traffic.
Enhanced Brand Perception: Customers praised the new sleek, modern brand identity that resonated with their high-end clientele.
25% Higher Conversion Rates: Clear CTAs and improved user flow guided more inquiries and conversions.
Social Media Growth: Branded video content and consistent social posting attracted a larger audience and scaled engagement by 60%
Objective
To completely revamp Elite Countertops' brand and online presence, aligning their digital identity with their premium service offerings. The goal was to:
• ˝Create a sleek, professional brand that conveys quality and expertise.
• Develop a user-centric, responsive website to improve conversions.
• Integrate social media channels with branded visuals and consistent messaging.
• Launch a digital rebrand with engaging multimedia content to boost visibility.
Key Deliverables
• Branding & Visual identity • Custom Web Design Concepts • Responsive Web Development • Content Creation • Copywriting • Ux/Ui • Photo Edits • Video Header
• Imagery & Visual Assets • SEO Optimization • Social Media Integration • Meta Suite • Contact Forms • Calls-to-Action • Testing & Launch • Post-Launch Support
Branding & Visual Identity
• New Logo & Color Palette: Modernized and sophisticated, the new logo captured the craftsmanship and elegance that Elite Countertops embodies.
• Typography & Style: A clean, modern, bold typeface paired with rich earthy tones to reflect natural stone materials.
• Branded Collateral: Custom business cards and embroidered merchandise to strengthen the company’s brand image in person and online
Art Colouring is a creative startup reimagining the colouring experience for all ages through thoughtfully designed books and merchandise. Born from a desire to offer more engaging, age appropriate designs for adults and inclusive themes that inspire children of all backgrounds. Art Colouring blends storytelling, culture, and creativity into every product. From heritage inspired illustrations to the launch of the diverse Dress Colouring line, they partnered with us to build a bold, modern brand. We supported their full launch with book design, e-commerce setup across Shopify and Amazon, merchandise development, and content marketing that positioned them for long-term growth.
Role
UX/UI Designer, Branding
Industry
Construction
Duration
2 months
Elite Countertops Rebrand & Digital Transformation
© 2025 Rox & Pixels. All rights reserved.
Website Designed By Roxanne Kozak
© 2025 Rox & Pixels. All rights reserved.
Website Designed By Roxanne Kozak