Results & Impact

75% Increase in Web Traffic: Improved site performance and SEO ranking resulted in a notable surge in organic traffic.
Enhanced Brand Perception: Customers praised the new sleek, modern brand identity that resonated with their high-end clientele.
25% Higher Conversion Rates: Clear CTAs and improved user flow guided more inquiries and conversions.
Social Media Growth: Branded video content and consistent social posting attracted a larger audience and scaled engagement by 60%

Results & Impact

75% Increase in Web Traffic: Improved site performance and SEO ranking resulted in a notable surge in organic traffic.
Enhanced Brand Perception: Customers praised the new sleek, modern brand identity that resonated with their high-end clientele.
25% Higher Conversion Rates: Clear CTAs and improved user flow guided more inquiries and conversions.
Social Media Growth: Branded video content and consistent social posting attracted a larger audience and scaled engagement by 60%

Objective

To completely revamp Elite Countertops' brand and online presence, aligning their digital identity with their premium service offerings. The goal was to:
• ˝Create a sleek, professional brand that conveys quality and expertise.
• Develop a user-centric, responsive website to improve conversions.
• Integrate social media channels with branded visuals and consistent messaging.
• Launch a digital rebrand with engaging multimedia content to boost visibility.

Key Deliverables

• Branding & Visual identity • Custom Web Design Concepts • Responsive Web Development • Content Creation • Copywriting • Ux/Ui • Photo Edits • Video Header

• Imagery & Visual Assets • SEO Optimization • Social Media Integration • Meta Suite • Contact Forms • Calls-to-Action • Testing & Launch • Post-Launch Support

Branding & Visual Identity

• New Logo & Color Palette: Modernized and sophisticated, the new logo captured the craftsmanship and elegance that Elite Countertops embodies.

• Typography & Style: A clean, modern, bold typeface paired with rich earthy tones to reflect natural stone materials.

• Branded Collateral: Custom business cards and embroidered merchandise to strengthen the company’s brand image in person and online

Elite Countertops is a high-end custom countertop company specializing in luxury surfaces, offering precision craftsmanship and top-tier materials. Despite their exceptional work, their previous online image was outdated and did not reflect the sophistication and style of their services. They approached us seeking a complete rebrand and digital transformation to align their online presence with their reputation for quality.

Role

UX/UI Designer, Branding

Industry

Construction

Duration

2 months

Elite Countertops Rebrand & Digital Transformation

Results & Impact

75% Increase in Web Traffic: Improved site performance and SEO ranking resulted in a notable surge in organic traffic.
Enhanced Brand Perception: Customers praised the new sleek, modern brand identity that resonated with their high-end clientele.
25% Higher Conversion Rates: Clear CTAs and improved user flow guided more inquiries and conversions.
Social Media Growth: Branded video content and consistent social posting attracted a larger audience and scaled engagement by 60%

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