Wellington Treblehook came with a site that existed. What they needed was a stage. This Hamilton-based heavy metal band had the sound, the identity, and the fanbase they just needed a digital home that could keep up with all three.

The brief was clear: go darker, go harder, go further. What was delivered went beyond a redesign. The existing static site was gutted and rebuilt from the ground up in Framer. A fully immersive, CMS-powered web experience soaked in the band's signature goth-black aesthetic, where every scroll feels like stepping into the pit.

Key Deliverables:

Full Site Redesign — from a cluttered, static page to a sleek, high-impact experience built around the band's visual world. Dark atmospherics, custom typography, and intentional layout hierarchy that commands attention the moment you land.

Custom Music Player — a bespoke, waveform-driven player built with the band's own font, album artwork per track, animated sound bars, and full playback controls including play, skip, and share — so fans can blast and pass the music without ever leaving the site.

Live Merch Store with Payment & Inventory — a fully functioning e-commerce store featuring official band gear, product imagery, cart, checkout, and an order fulfilment and inventory tracking system built right in. Built to convert fans into faithful.

Booking System — a streamlined booking flow so promoters and venues can get straight to business and book the band directly from the site.

Custom Animation — taking the band's iconic skeleton fisherman artwork and bringing it to life as a signature animated sequence tied to their new album release. The reel drops. The hook drops. The album drops.

Upcoming Shows & Social Integration — live gig listings with dates, venues, and ticket info, plus seamless social sharing so the community stays locked in between shows.