KNGHT CREATIVE STRATEGIES CASE STUDY
I designed a Customer Journey Booklet for KNGHT Creative Strategies, incorporating vector-illustrated graphics and custom-created icons to visually map out the customer experience. These graphics were designed with the flexibility to be used across all platforms, including web, social media, and branding, while also being animation-ready to add interactivity for future projects. I also built a social content strategy for an entire month, aligning posts with the customer journey to ensure a consistent and engaging brand presence across multiple channels. Additionally, I custom-created graphics that pinpoint potential drop points in a business’s sales journey. These visuals help identify areas where customer engagement may decline, allowing for a deeper analysis to develop strategic solutions and improve overall business performance. In doing so, I meticulously organized the layout, applied custom graphics, carefully selected colors, maintained alignment, and followed all design principles to create an easy-to-read format that presents key points effectively. This approach not only enhanced the brand's identity but also provided a clear roadmap for optimizing the customer experience.
Key Deliverables:
Customer Journey Booklet: Designed with vector-illustrated graphics and custom icons to visually map the customer experience.
Social Content Strategy: Created for an entire month, aligning posts with the customer journey to ensure consistent branding across channels.
Custom Graphics for Sales Journey: Identified potential drop points in the business's sales journey with graphics to highlight areas of engagement decline.
Flexible Graphics: Designed to be used across all platforms, including web, social media, and branding, and animation-ready for future interactivity.
Branding Support: Assisted with the selection of branding colors, text, and fonts to ensure cohesive and professional design aesthetics.
Optimized Layout: Ensured an easy-to-read format by applying design principles, maintaining alignment, and carefully selecting colors for a visually appealing and effective presentation.
UPCOUNTRY CATALOGUE BOOK
I had the opportunity to design a six-page catalog with a cover and back for a client to showcase their extensive warehouse inventory in a visually appealing and organized format. The catalog was crafted to highlight a curated selection of items in a concise, easy-to-navigate eight-page booklet, providing potential buyers with a clear overview of available products. Through strategic layout design, engaging visuals, and clean typography, I ensured that the catalog effectively captured the client’s brand while driving interest and boosting sales.
ONE MINUTE PANCAKE COMMERCIAL FOCUSING ON ORGANIC, HEALTH,Y DELICIOUS, & EASY TO MAKE PANCAKES
I created a dynamic and visually engaging story that highlights the simplicity and quality of the product. The project began with a detailed storyboard, outlining the types of shots, direction, angles, and lighting used throughout the commercial. I carefully selected the text for the post, ensuring it aligned with the overall tone of the video. For filming, I used a Nikon camera with a gimbal to capture smooth, cinematic footage. In Premiere Pro, I cut and edited the video, syncing the music to the beat of the visuals and adding transitions to maintain flow and engagement. The final commercial effectively showcases the product’s core values, delivering a high-quality, engaging visual experience.
RECIPE BOOK pages
I carefully designed a recipe layout for a jerk fish and salad fusion, utilizing the Ten Magazine design Rules for Designers to create a clean, visually appealing format. This design makes it easy for readers to follow and recreate the flavorful dish that’s been gaining popularity online. With clear structure and eye-catching visuals, I ensure the recipe is both informative and engaging, making it a go-to for culinary enthusiasts looking to try something new.
Fine Dining French Restaurant Menu
I had the pleasure of creating a fine dining French menu that captures the elegance and flirtiness of French culture, perfectly reflecting the mood of the establishment. Drawing inspiration from the idea that money is an endless river, I incorporated sophisticated typography and design elements that evoke a sense of luxury and refinement. A light French flag-inspired background pattern adds a subtle touch of national pride, while also giving the design the texture and depth that could easily be translated into a suede menu. The result is a menu that not only highlights the exquisite dishes but also immerses guests in a truly authentic and indulgent French dining experience.
Infographic
Designed a powerful suicide awareness poster aimed at reaching all audiences, with a primary focus on men, by conducting strategic research to identify effective ways to provide help and support. The poster was carefully crafted to present critical information in a visually engaging, grabbing, compassionate, and easy-to-read format, ensuring accessibility for every age group.
Four page SPiritual Magazine Spread
Designed the overall look and feel of a four-page magazine spread on spirituality, starting with shooting objects for the cover using a Canon DSLR in RAW for maximum detail and clarity. After capturing the images, I carefully edited them to bring out their full potential, ensuring a polished and professional appearance. One key example is the Buddha shot, where I transformed a before-and-after RAW image into a visually stunning final product that captures a relaxed, zen feel. The interior layout was meticulously designed to create an engaging and balanced flow, enhancing the reader's experience and deepening their connection to the content.
Cover, Page 1,2
Page 3,4
RAW Canon DSLR
Edited in Photoshop
Gum Magazine ad with Coupons
I had the opportunity to photograph Trident gum packs using a Canon DSLR, capturing them in RAW to ensure maximum detail and clarity. I then took these unedited shots and brought them to life in Photoshop, creating a dynamic magazine ad featuring coupons and stunning water splash effects. The final design emphasizes the freshness and vibrancy of the product, with the water effects adding a sense of energy and excitement to the ad. The result is a visually striking and engaging piece that captures the essence of the brand.
RAW CANON DSLR
RAW CANON DSLR
