Elite Countertops Rebrand & Digital Transformation
Elite Countertops is a high-end custom countertop company specializing in luxury surfaces, offering precision craftsmanship and top-tier materials. Despite their exceptional work, their previous online image was outdated and did not reflect the sophistication and style of their services. They approached us seeking a complete rebrand and digital transformation to align their online presence with their reputation for quality.
Objective
To completely revamp Elite Countertops' brand and online presence, aligning their digital identity with their premium service offerings. The goal was to:
✅ Create a sleek, professional brand that conveys quality and expertise.
✅ Develop a user-centric, responsive website to improve conversions.
✅ Integrate social media channels with branded visuals and consistent messaging.
✅ Launch a digital rebrand with engaging multimedia content to boost visibility.
✅ Create a sleek, professional brand that conveys quality and expertise.
✅ Develop a user-centric, responsive website to improve conversions.
✅ Integrate social media channels with branded visuals and consistent messaging.
✅ Launch a digital rebrand with engaging multimedia content to boost visibility.
Results & Impact
✅ 75% Increase in Web Traffic: Improved site performance and SEO ranking resulted in a notable surge in organic traffic.
✅ Enhanced Brand Perception: Customers praised the new sleek, modern brand identity that resonated with their high-end clientele.
✅ 25% Higher Conversion Rates: Clear CTAs and improved user flow guided more inquiries and conversions.
✅ Social Media Growth: Branded video content and consistent social posting attracted a larger audience and scaled engagement by 60%.
✅ Enhanced Brand Perception: Customers praised the new sleek, modern brand identity that resonated with their high-end clientele.
✅ 25% Higher Conversion Rates: Clear CTAs and improved user flow guided more inquiries and conversions.
✅ Social Media Growth: Branded video content and consistent social posting attracted a larger audience and scaled engagement by 60%.
Key Deliverables:
Branding & Visual identity / Custom Web Design Concepts / Responsive Web Development / Content Creation & Copywriting
Imagery & Visual Assets / SEO Optimization / Social Media Integration, Meta Suite / Contact Forms & Calls-to-Action / Testing
& Launch / Post-Launch Support /
& Launch / Post-Launch Support /
All pages
Branding & Visual Identity
New Logo & Color Palette: Modernized and sophisticated, the new logo captured the craftsmanship and elegance that Elite Countertops embodies.
Typography & Style: A clean, modern, bold typeface paired with rich earthy tones to reflect natural stone materials.
Branded Collateral: Custom business cards and embroidered merchandise to strengthen the company’s brand image in person and online.
Typography & Style: A clean, modern, bold typeface paired with rich earthy tones to reflect natural stone materials.
Branded Collateral: Custom business cards and embroidered merchandise to strengthen the company’s brand image in person and online.
Brainstorming working Process
Overview Brand Proposal Website Copy Writing
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