Tasty Doughnut & Cafe
I designed a cohesive branding package for a trendy coffee and doughnut shop, including a sleek text logo, a stylish coffee sleeve, and a custom one-doughnut packaging concept. The mood and feel capture the essence of candy sprinkles, evoking a sense of calm that invites adults to unleash their inner child—like stepping into a whimsical world reminiscent of Willy Wonka and the Chocolate Factory. This mystical vibe blends indulgence with nostalgia, ensuring a memorable customer experience. Every element was thoughtfully crafted to reflect the shop's inviting atmosphere while maintaining functionality and aesthetic appeal, leaving a lasting impression on customers.
Sky High Designs Full Branding Treatment
For Sky High, I delivered a full branding treatment that soared above expectations. From crafting a bold and memorable logo, establishing brand guidelines, and selecting cohesive fonts and a captivating tagline to designing graphics that embodied the brand’s essence. I extended the brand’s reach by creating mockups, merchandise, business cards, and a sleek website landing page. To generate buzz for the launch, I designed dynamic web ads, eye-catching posters, and engaging flyers, ensuring a seamless and impactful brand presence across all platforms.
Lotus Health Care Line
For this project, I designed a Lotus logo and extended it across custom labels and multipack packaging for a shampoo, conditioner, and rounded hair mask container. Targeting young professionals aged 25-35, the packaging was crafted to resemble a chic purse with a delicate tying bow, capturing the feeling of being loved, beautiful, and cared for. The soft pink color palette and the lotus symbol embody freshness, purity, spiritual awakening, and resilience—reflecting the brand’s message that beauty can flourish even in the face of challenges.
Farm to Table Pattern
Farm to Table restaurant renovating its space into a chic, rustic space with a warm welcoming feel. The objective was to create a custom pattern for strong brand recognition and to utilize across several platforms in their space and materials. Some materials include: a feature wallpaper wall, material for reusable napkins and t-shirts, tote bags, and packaging. The client desired for the pattern to have a unique earthy feel.
MPS Kit Brand Guide, Logo, Mockups
I created a brand guide, logo, and mockups for a young female engineer's innovative product—a beach cleanup kit that allows users to sift through sand and collect meretles (small plastics), which can then be transformed into jewelry. This kit is designed to engage kids and adults, primarily ages 5-18, in helping to clean the beaches while fostering creativity and environmental awareness. By turning collected plastics into unique jewelry pieces, users can actively contribute to ocean conservation, making it both a fun and impactful way to start cleaning the beaches and raising awareness.
Ultimate Exercise Ball Logo & Retro Packaging
For the Ultimate Exercise Ball, I guided the client through the full branding process, starting with two rounds of logo revisions to capture her vision. The final design featured a bold, retro-inspired packaging concept that stands out from competitors while being fun, vibrant, and easy to carry. The unique packaging not only grabbed attention on the shelves but also aligned perfectly with the brand’s energetic and playful vibe. The client was thrilled with the final result, making her product shine in a crowded market.
Brewery labels, T-shirt & Beer Case
For Backwoods Brewery, I designed the label, built the brand story to share the journey of how the beer came to fruition, and featured this narrative on the six-bottle case packaging. The label and packaging were inspired by a 1920s Prohibition feel with a modern twist, combining vintage elements with sleek, contemporary design. Each custom-designed graphic for the promotional t-shirt was created in Illustrator, reflecting the rugged and authentic essence of the brand. I staged the lighting and used a Sony A7S3 to capture stunning product shots, ensuring the final visuals showcased the brand’s unique identity and craftsmanship.
Custom Vectorized 52 Playing cards & Deck box
I designed a custom vectorized 52-playing card deck with a tribal theme, from the numbers to the King, Queen, Jack, and Ace, each uniquely crafted using the pen tool in Illustrator. Before digital design, I sketched the cards by hand, bringing them to life with vibrant colors while ensuring that they remained easy to read and use for all games. The cards were infused with a tropical tribal vibe, blending intricate patterns and bold visuals for a one-of-a-kind deck, captured in stunning detail with a Sony A7S3 to showcase the final product.
Gaming Machine SignS
For this project, I created a logo and text logo for gaming machines in the Caribbean, featuring a knight in shining armor graphic with the text "Sir Campbell." After a thorough brand discovery process, I developed a design that captured the essence of strength and chivalry, reflecting the bold yet playful vibe of the gaming experience. In addition, I designed custom mouse pads to complement the branding, ensuring a consistent and engaging visual identity across all touchpoints.
Logo For Burning Man Vehicle and merchandise
I entered a competition to design a logo for a vehicle attending the Burning Man festival, as well as for related merchandise. The brief required a logo for a dark van with the name "Bird of Paradise," fitting the music and arts-focused, three-day festival that features bonfires, camping, art displays, and continuous electronic music. I designed a vibrant, creative logo that reflects the event's energetic and artistic atmosphere, capturing the essence of freedom, self-expression, and community that Burning Man represents.
