CHALLENGE
Creating this entire project—from designing full front-to-back covers for multiple coloring books to crafting messaging, social media content, product photography, and mockups—was a complex and challenging endeavor. Learning and incorporating Midjourney and AI into the design process added another layer of intricacy, requiring me to adapt quickly and refine my skills. Additionally, growing a social media following while developing engaging characters and visuals that children will love and adults will find captivating required a balance of creativity and strategy.
SOLUTION
I was able to develop innovative solutions that enhanced both the visual appeal and marketability of the products. This experience has equipped me with the ability to streamline workflows and elevate future projects with confidence and efficiency.
Social Media Marketing
I created short reels for social media marketing to promote the Art Coloring Brand and various coloring book collections, including African Queen, Kawaii Saurs, Ukraine's Ravished by War, and Dress Coloring: Enchanted Princesses Around the World. These engaging and visually captivating reels were designed to showcase the intricate details and unique themes of each book, reaching a wider audience across all social platforms and inspiring creativity among fans of all ages.
A Plus Content For Amazon
I had the opportunity to create mockups and A+ content for several of my coloring book collections, including Ukraine's Ravished by War, Dress Coloring: African Queen, and Enchanted Princesses Around the World. Each project involved designing detailed and visually appealing mockups that showcased the books’ covers, interior pages, and unique features. I carefully crafted A+ content tailored specifically for Amazon, highlighting the stories, cultural significance, and creative depth of each book while also optimizing for Shopify to maintain a consistent and engaging brand presence across platforms. These designs not only enhanced the customer experience but also helped bring awareness to the rich history, diversity, and beauty that each collection represents.
Dress Colouring: African Queen Volume 1 Collection
Take a look at this project I had the pleasure of working on—a coloring book collection designed from start to finish. The front cover, back cover, and interior pages to provide a creative and immersive experience for adults, teens, advanced colorists, and children alike. Each page was thoughtfully illustrated to balance intricate details for experienced artists with engaging designs for younger audiences. The cover design was carefully curated to capture the book’s theme, drawing in creative minds with bold, eye-catching visuals. Beyond the book itself, I also developed coordinating merchandise, including prints, tote bags, and other unique products in a plethora of different colour choices, allowing fans of the artwork to bring their favorite designs into their daily lives. This project blends my passion for design, fashion, merchandise, storytelling, and creativity, offering a truly immersive artistic experience.
Queenly Time Blanket For Single Bed, Queen & King
Tribal Queen iphone 15 Cell Phone Case
Radiate Mi Queen Stainless Steel Travel Mug
Teen Heavy Blend Hoody Queenly Grace
Queenly Grace Plastic Tumbler With Straw
Untamed Beauty Stainless Steel Travel Mug Variations
Stainless steel Short Travel Mug
Women's Queen Cotton Racerback Tank
Skinny Stainless Steel Tumbler With Straw
Skinny stainless steel tumbler with straw variants
Kids Queen Cotton T-shirt
Women's Fitted Queen Energy T-shirt
Unisex Empress Cap
Women's Empress Heavy Cotton Hoody
Ukrainian COLLECTION
I had the privilege of designing an informative historical coloring book that highlights monuments in Ukraine tragically ravished by war. Each page includes a detailed illustration for coloring, accompanied by a fact-filled paragraph and a thumbnail of the original monument to showcase its former glory. These landmarks, which would still be standing if not for the devastation of war, serve as powerful symbols of Ukraine’s resilience and strength. My goal was to educate children and adults alike—from ages 3 to 103—about Ukraine’s rich history, fostering a sense of unity and remembrance. As people relax and color, they are invited to honor these pieces of history that will never be forgotten but instead rebuilt into something beyond greatness. Once the book was complete, I was inspired to create custom merchandise that celebrates and showcases this enduring heritage, ensuring that the story of Ukraine lives on through both art and education.
Colouring Book
Bonus Pages of Fun Happy Cultural Events
Dress Colouring: Enchanted Princesses around the world
I had the joy of designing a coloring book that celebrates the beauty and diversity of women and girls from all ethnicities, showcasing them as the princesses they truly are. I meticulously crafted the front cover, back cover, and interior pages, each featuring stunning illustrations of women in elegant gowns inspired by the rich cultures and heritage of the world. This project was a heartfelt tribute to inclusivity, allowing young girls and women to see themselves represented as royalty, embracing their uniqueness and strength. Through vibrant designs and thoughtful details, this coloring book encourages creativity while promoting cultural appreciation and pride.
All pages small thumbnails prior to main pages
MUSHROOM FOREST COLLECTION
I had a blast designing mockups and merchandise for an adult coloring collection that brings a funky, cool, and slightly psychedelic, mystical vibe to life. Each design was crafted to inspire creativity and offer a sense of escape, blending vibrant patterns, intricate details, and whimsical elements that engage the imagination. The merchandise, including prints, apparel, and accessories, perfectly complements the otherworldly aesthetic of the artwork, allowing fans to carry a piece of this mystical journey with them. This project was a fusion of bold creativity and imaginative design, inviting people to lose themselves in a world where art meets fantasy.
2 Styles of Men's Mushroom Forest Casual Ball shorts
Mystical Forest Heat Activated Colour Changing Mug
Mystical Forest Makeup Pouch/ Pencil Case
Unisex Mushroom Cotton Tee
Women's Enchanted Crop Tee
Women's Mushroom Forest Racerback Tank
LOVES MELODY, Heart Strings & Happy Hearts
I had the pleasure of designing Loves Melody, Heart Strings, and Happy Hearts—a trio of coloring books crafted to inspire adults and kids alike to reconnect with their creative side and experience the many benefits of coloring. Loves Melody features intricate geometric shapes, glasses of wine, and romantic scenes, while Heart Strings captures the simple pleasures of life, such as a cozy cup of tea, the soothing ocean, meditating with Buddha, and whimsical sea creatures. As for Happy Hearts, it was designed specifically for kids and teens, featuring positive, fun images with a variety of animals showing affection alongside illustrations reflecting kids' interests, hobbies, and favorites—like pizza, ice cream, and music, all designed to be easier to color. I designed the front covers, back covers, and full interior pages with a focus on creating artsy, unique designs that adults can not only enjoy coloring but also frame and hang as art. To enhance the visibility and appeal of these books, I developed mockups for both Shopify and Amazon, ensuring a professional and captivating presentation across platforms.
Kawaii Saurs Collection
I had the pleasure of designing mockups using a combination of AI and Photoshop to bring Kawaii Saurs to life, creating an adorable collection of fun, imaginative creatures. Each design was carefully crafted to capture the playful and whimsical essence of these lovable characters. I not only developed captivating visuals to populate a Shopify site but also began creating custom merchandise that extends the magic beyond the pages. From apparel and accessories to stickers and prints, the merchandise adds a touch of charm for fans who want to carry their favorite creatures with them. This project allowed me to blend creativity and technical expertise, building a vibrant, engaging brand that resonates with all ages.
Kawaii Saurs Toddler Cotton T-shirt
Kawaii Saurs Youth Cotton Pj Pants
MOCK UPS FOR E-COMMERCE SHOPIFY SITE
I had the opportunity to design mockups using a blend of AI and Photoshop to create stunning, realistic product visuals for a Shopify site. These mockups showcased a variety of coloring books I created, including Kawaii Saurs, Mushroom Forest (Volumes 1-4), Whimsical Mushrooms (Volumes 1-4), Zenderland Creatures (Volumes 1-4), and Zenderland Forest (Volumes 1-4). I also designed covers and interior pages for Dress Coloring: African Queen, Enchanted Princess, and Love's Melody, celebrating diverse cultures and imaginative themes. Each mockup was carefully crafted to highlight the unique essence of each collection, ensuring that the products stood out and resonated with potential buyers. The combination of AI-generated concepts and Photoshop refinements resulted in high-quality visuals that enhanced the overall aesthetic of the site, creating an engaging and immersive shopping experience for customers.
